Apple Inc. World’s leading technology company
Apple Inc Has appointed TD Africa as the first authorized indigenous distributor of the company’s products in Nigeria.
According to a statement yesterday, the appointment came after a painstaking study of the Nigerian market and a search for an indigenous distribution company with proven capacity and sound ethical standards.
It explained that the development which was regarded as a demonstration of faith in Nigeria and in line with Apple’s focus on Inclusion & Diversity would see TD Africa,
one of Africa’s biggest distributors of technology, services, and lifestyle products adds Apple to an impressive list of globally renowned Original Equipment Manufacturers (OEMs) on its portfolio.
Top executives of Apple Inc. Were present at the headquarters of TD Africa in Lagos recently to seal the partnership deal.
“Apple is confident that the status of TD Africa as an authorized distributor of its products, which include the iPad, Apple Watch, Apple TV, iPod, and its most popular product –
the iPhone – among others, in Nigeria will go a long way in enhancing distribution, availability, market supply, and after-sales support of the devices, while also reducing the incidence of grain products or substandard versions.
TD. Africa is renowned for its ethical standing, skilled human capital, and status as the biggest supplier of credit to resellers in the Nigerian market –
Key factors that influenced its endorsement by Apple as the country’s first indigenous distributor,” the statement added.
TD Africa as the first indigenous authorized distributor
Expressing delight at partnering with TD Africa as the first indigenous authorized distributor of Apple products in Nigeria, Apple Inc.
The team noted that the company had demonstrated the capacity as a leading distribution brand for many years while adding that the partnership would further strengthen the focus on Inclusion &
Diversity reinforces the pillars of the work culture Apple was
known for which drives their innovation to progress toward a better world.
The Executive team was led by the Regional Director of Middle East & Africa, Apple Inc.,
David Chisolm is accompanied by Nigerian-born female tech wizkid, Teju Ajani, who is the Country Manager, Nigeria, Apple Inc.
Also commenting on the partnership, Managing Director (Sales), TD Africa, Mrs. Cozy Ijogun revealed that the development would undoubtedly
herald value for consumption of genuine Apple products in Nigeria.
While restating the company’s mission of making products and services accessible, affordable, and usable across Africa by building an efficient distribution network, she equally reaffirmed TD Africa’s long-held position as the biggest provider of cutting-edge technology, services,
and solutions in the region it’s over two decades of track record of expertise and unmatched reach across the nooks and crannies of Nigeria and beyond.
TD Africa, founded in 1999
Having pioneered structured ICT distribution in the sub-region, TD Africa, founded in 1999,
has remained for many years the undisputed leader in the sector and currently boasts an expansive reach of channel partners across its countries of operation that includes
Nigeria, and Ghana.
TD Africa is credited with the enviable status of being the pioneer bulk distributor in West Africa for a plethora of renowned global brands, the latest of which is Apple.
In addition, the company is arguably the only company in the world whose Executive Management team is dominated by women.
It is led by a female CEO and supported by three female Managing Directors.
Apple is the largest technology company by revenue in 2021 and, as of June 2022, was rated as the world’s biggest company by market capitalization.