BOSCH STRENGTHEN TIES ON NIGERIAN ELECTRONIC MArket
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TD AFRICA, BOSCH STRENGTHEN TIES ON NIGERIAN CONSUMER ELECTRONIC MARKET

Bosch

 

Lagos, Nigeria – July 15, 2024 – To further showcase its acknowledgement and endorsement of the Nigerian-born, Africa-wide technology distribution company, TD Africa, a delegation of Robert Bosch GmbH, popularly known as BOSCH, has paid a courtesy visit to the tech distribution giant at its Victoria Island, Lagos, head office.

This pivotal visit marks a renewed commitment of the German multinational engineering and technology company to TD Africa as the strategic ally for Bosch business in Nigeria.

Mrs Chioma Chimere, the Coordinating Managing Director of TD Africa, who warmly received the Bosch delegation, said the visit was to further strengthen the existing ties between the two companies and stamp the multinational’s presence in Nigeria.

 

Bosch

 

Her words: “This visit signifies a renewed focus on making Bosch the most sought-after consumer electronics brand for the discerning Nigerian customer.
“We believe the collaborative strategies discussed will pave the way for big prospects and breakthroughs for Bosch in Nigeria, and TD Africa stands ready as a key partner in this journey.”

Topmost on the discussion, were strategies for projecting TD Africa as the key distributor for Bosch products in the country.
As both parties outlined plans towards achieving exponential growth through marketing initiatives among others, to expand Bosch’s market share, Mr Piet Ebersohn, the Brand Manager for Bosch, Sub-Saharan Africa, who led the delegation said: “TD’s commitment to the growth of the customer’s value chain is immeasurable and invaluable. This is one out of the many reasons we value our partnership with TD Africa.”

For the continued efficacy of the alliance, the German company promised to ensure top-notch supply-chain management practices with TD Africa to ensure a steady flow of desired Bosch products to ease and meet the Nigerian consumer demands without delay.

While this collaboration further reinforces TD Africa’s commitment to making technologies accessible across the continent, the visit has once again confirmed TD Africa’s position as the premier distributor of choice for leading global brands.